Overview
A modern reinterpretation of Huddersfield Town Football Club's visual identity, honoring over a century of heritage while positioning the club for contemporary appeal. This redesign balances the rich history of "The Terriers" with a bold, premium aesthetic suitable for today's competitive football landscape.
The Challenge
Create a logo that captures Huddersfield Town's legendary "Terrier spirit" — the tenacity, courage, and fighting underdog mentality that defines the club — while incorporating key historical elements and ensuring versatility across all modern applications.
Design Approach
The logo centers on a powerful Yorkshire Terrier, rendered with strength and dignity rather than cuteness. This proud canine sits atop blue and white vertical stripes, the club's iconic colors since 1913, creating an immediately recognizable silhouette.
Key Design Elements:
Shield Structure - A contemporary crest shape with clean, bold lines that works seamlessly from embroidery to digital displays
Yorkshire Terrier - The central mascot depicted with athletic power, representing the club's fierce competitive spirit
Three Gold Stars - Commemorating the historic three consecutive First Division championships (1923-26), a feat unmatched in the club's storied history
Blue & White Stripes - The traditional vertical stripes provide a dynamic background and instant brand recognition
Castle Hill Tower - A subtle golden silhouette representing Huddersfield's iconic landmark
Yorkshire White Rose - The county's emblem, honoring regional pride and heritage
"1908" Foundation Year - Integrated in gold, anchoring the design in tradition
Color Palette:
Primary: Medium blue ▉ #0E76BC and white ▉ Accent: Gold ▉#D4AF37 for premium details and historical elements
The color scheme maintains club tradition while introducing gold accents that elevate the brand's premium feel.
Typography:
Bold, confident sans-serif lettering for "HUDDERSFIELD TOWN" provides strength and modern athleticism while remaining timeless and legible at any scale.
Design Philosophy:
This logo bridges past and future — respecting 116 years of football heritage while creating a versatile, contemporary mark that works across all touchpoints: kits, merchandise, digital platforms, stadium signage, and broadcast media.
Applications:
The design is optimized for:
-Match day kits and training wear
-Digital and social media
-Merchandise and retail
-Stadium branding
-Broadcast graphics
-Monochrome reproduction
Behind the Design: "The Yorkshire Terrier was chosen not just as the club nickname, but because of Huddersfield's unique connection to the breed — Huddersfield Ben, born in the town in 1865, is considered the father of the modern Yorkshire Terrier. This deep local connection makes the terrier more than a mascot; it's a symbol of the town's heritage and the club's roots."
This is a personal concept project created out of admiration for Huddersfield Town Football Club and the craft of sports identity design. It is not affiliated with or endorsed by the club.
