The Brief
Design a logo and double-sided business card for a dermatology specialist that communicates:
Medical credibility and professionalism
Cultural identity through Arabic typography
Modern minimalism that works in both print and digital
The name "الدكتور جمال سلسع" needed to become more than just a nameplate — it needed to be a signature mark.
Design Approach
The centerpiece of this project is the Arabic calligraphic logo — crafted using the elegant Faresi typeface, known for its fluid, high-contrast strokes that echo classical Arabic manuscript writing. The name is composed in a stacked, layered arrangement where "جمال سلسع" dominates boldly at the top, while "الدكتور" anchors it below — creating a visual hierarchy that reads as both a title and a personal signature.
The business card was designed in two colorways:
Dark edition: Charcoal black background with white calligraphy and electric blue geometric accents — bold, modern, and commanding
Light edition: Clean white background with dark type — clinical, clear, and professional
Both versions use sharp geometric blue bars as design punctuation — adding energy and modernity without compromising the medical authority of the brand.
Design Details
Logo Font: Faresi Arabic Calligraphy — high-contrast, classical, elegant
Color Palette: Charcoal Black ▉ #1E1E1E · Electric Blue ▉ #2196F3 · Pure White ▉ #FFFFFF
Layout: Double-sided horizontal business card — dark & light editions
Front: Large-scale Arabic calligraphy logo as the hero visual
Back: Full credentials, contact details, and location — clean typographic layout
Card Information
عضو الجمعية العالمية للأمراض الجلدية — Member of the International Society of Dermatology
رقم العضوية: ٣٤١٠٣
طبيب وجراح — خريج كلية الطب، جامعة عين شمس
بيت لحم المدبسة
