Project Overview
A modern flat design logo for Al-Ittihad Alexandria Club (الاتحاد السكندري), one of Egypt's most historic football clubs, founded in 1914. This project reimagines the club's visual identity while honoring its rich maritime heritage and century-long legacy in Egyptian football.
The Challenge
Create a contemporary logo that:
- Reflects Alexandria's identity as Egypt's premier Mediterranean port city
- Incorporates the club's traditional green and white colors
- Honors 110+ years of football heritage
- Works seamlessly across digital and physical applications
- Stands out in modern sports branding
Design Concept
"Seid El Balad" - Master of the City
The logo centers around three core symbolic elements that define Al-Ittihad Alexandria's identity:
The Pharos Lighthouse
The legendary Lighthouse of Alexandria—one of the Seven Wonders of the Ancient World—serves as the central icon. Simplified into clean geometric forms, it represents:
- Guidance and leadership in Egyptian football
- Alexandria's role as a beacon of culture and knowledge
- The club's enduring presence since 1914
Wheat Stalks
Symmetrical wheat stalks frame the composition, symbolizing:
- Prosperity and abundance
- Growth and continuous renewal
- Egypt's agricultural heritage
- Victory and achievement
Mediterranean Waves
- Navy blue waves at the base celebrate:
- Alexandria's maritime tradition
- The club's nickname "Sindbad of Egyptian Football"
- Connection to the Mediterranean Sea
- Fluidity and forward motion
Design Principles
Flat Design Philosophy
Following contemporary design trends, the logo employs:
- Zero gradients or shadows - Pure solid colors only
- Geometric clarity - Simple shapes that scale perfectly
- Bold simplicity - Instant recognition at any size
- Modern minimalism - Every element serves a purpose
Color Palette
- Emerald Green ▉ #00AA4F - Primary club color, representing tradition and vitality
- Pure White ▉ #FFFFFF - Purity, excellence, and clarity
- Antique Gold ▉ #D4AF37 - Championship glory and the lighthouse beacon
- Navy Blue ▉ #003049 - Mediterranean waters and strength
Typography
- Arabic: Clean geometric sans-serif honoring Egyptian heritage
- Latin: Bold, modern typeface for international recognition
- Balanced hierarchy with perfect symmetry
Symbolic Details
Six Golden Stars Representing the club's major championship victories, arranged in an arc of glory above the lighthouse.
Football Icon A simplified geometric football at the composition's heart, anchoring the club's sporting identity.
Circular Badge The circular format ensures:
- Perfect symmetry and balance
- Modern, app-ready aesthetics
- Versatility across all media
- Timeless appeal
Cultural Heritage
Al-Ittihad Alexandria holds a unique place in Egyptian football history:
- Founded 1914 - Over 110 years of continuous operation
- "Za'eem El Thaghr" - Leader of the Port
- 1926 European Tour - 12 wins in 13 matches, earning international recognition
- Never changed colors - Green and white since inception
- Nationalist roots - Named "Al-Ittihad Al-Watani" (The National Union) in honor of Egyptian patriotism
Technical Execution
Scalability: Vector-ready design works from 32px favicons to stadium billboards
Versatility: Successful in:
- Full color
- Monochrome (single color)
- Reversed (light on dark)
- Embroidery and print applications
Modern Standards:
- Clean paths for digital reproduction
- Solid color blocks for production efficiency
- Maximum 5 colors for cost-effective printing
- Clear negative space for breathing room
Applications
This logo system is designed for:
- Digital platforms (website, app, social media)
- Merchandise (jerseys, scarves, caps)
- Stadium signage and banners
- Print materials (tickets, programs, posters)
- Broadcast graphics
- Sponsorship materials
Design Philosophy
This redesign balances heritage with innovation. While many sports clubs chase trend-driven aesthetics, this logo anchors itself in Alexandria's timeless symbols—the lighthouse that guided sailors for centuries, the wheat that fed civilizations, the Mediterranean that connected cultures.
The flat design approach ensures the logo feels current and professional, ready to compete in modern sports branding while respecting the club's identity as "Seid El Balad"—the Master of the City.
The Result
A bold, confident identity that:
✓ Honors 110+ years of club history
✓ Embraces modern design standards
✓ Celebrates Alexandrian heritage
✓ Works flawlessly across all media
✓ Stands proud among world football clubs
The lighthouse still shines. The tradition continues. Al-Ittihad Alexandria.
This is a personal concept project created out of admiration for Al-Ittihad Alexandria FC and the craft of sports identity design. It is not affiliated with or endorsed by the club.
